Online reputation management is the process of optimising webpages and online content with information which presents your brand, company name or individual name with positive and relevant information. Many people from potential customers to potential employers research you or your business name through search engines before employing you or starting a business relationship with you.
We are able to use or combine social media profiles and information, blog posts, professional profile photography, company news, purpose built websites, forums and personal profile pages to highlight positive aspects.
We can combine regular analysis of your business reputation online with commercial news, benefits your company brings to the community, fund-raising, environmental policies, employee-generated information on what it is like to work within your business, innovative product launches or new services, client relationships, video testimonials, feeds and links from social media sites, online press releases, Google News submissions and a number of other methods of populating the online space with positive PR.
As a small business it is increasingly likely that people are sharing feedback on your service online. Many online directories and review sites now exist and people can share and post any information they wish, unregulated, on sites such as Facebook, Twitter and a growing number of media. A small businesses reputation is often particularly important in the local area and we are able to populate search engine results with genuine and relevant information which shows your business off to local customers or nationwide customers in the best light.
If you feel you have been unfairly misrepresented online either due to a breakdown in communication with a client or by a previous employee with a grudge then steps can be made to redress the balance. As well as assisting with right to reply feedback where feasible. We can publish information which clarifies the situation or optimise content to push the negative feedback down in search engine rankings, replacing it with content which you feel more fairly reflects the message you wish to convey. We can take video or audio of customers who are prepared to give fair and genuine feedback on your company or take written reviews from them which can be published on web pages.
If you feel defamation has taken place then it is recommended that you consider seeking professional legal advice regarding this matter.
We can also mediate between yourself and a previous customer if a relationship has broken down in order to try and rebuild communication and bring things to a satisfactory conclusion, with full note taking and the eventual publication of positive outcomes online when you deem these to be appropriate. That way it is quite possible to turn an unfortunate situation into a positive one, with a strategic online PR exercise.
Key employees and directors can have profile information written, published and optimised to create the best first impressions. As many believe the most important asset to a business is their people the way they represent your business online is clearly important. Professional portrait photography, video interviews, talking heads and profiles, professional social media, ‘Our People’ web pages and online networking coaching are all important parts of ensuring a business stays in control of its online reputation.
A high proportion of recruitment and HR departments use online research and social media when vetting candidates for roles. Head hunters and potential investors may also be swayed by what they see online. We can assist with everything from professional business portrait photography through to personal profiles online which present your experience in a specific light.
We can help collate and produce genuine recommendations from your personal and professional contacts and have them published online for you through a number of platforms and media, from LinkedIn through to specific industry sites, forums and networks.
Those wishing to purchase other businesses really do need to consider their online reputation. When you are at the early stages of approaching a business owner with a view to offering to buy their business it is highly likely that they will ‘Google you’ to check on your own reputation. This could be to check your own personal reputation to check on your business ethics and professional integrity. It may also be to see what your existing customers say about you – when someone has spent years working hard to build up their company they certainly like to know who they could potentially be selling it to.
We can assist with the interviewing, reporting, publishing and optimisation of online content which shows both you and your business in its best light. This can include customer feedback, questionnaire commissioning and feedback, survey results, environmental and health and safety measures, quality standard accreditations and news, community work and business innovations. Personal recommendations can be collated on your behalf and published across social media. Useful feedback and contributions within industry forums also help to create the right impression.