When it comes to website redesign the first thing we assess with you is the extent of the redesign required. Does the website simply need a simple make-over or does it require a complete rebuild?
You may have been justifiably proud of your website several years ago but it now looks jaded, out of date or simply isn't functioning properly on modern web browsers? Our web developers and members of our redesign team have worked on the redevelopment of corporate, blue chip company websites and branding and also sole trader and SME websites in need of a consistent direct response from potential customers.
Before embarking on the website redesign we get to the bottom of exactly what you wish it to achieve. What are the commercial objectives for the site? Is it to make a good impression on people asking you "do you have a website?" or is your primary aim to attract new customers and for the website to do a lot of the selling for you?
We will ask you questions, some of which you will have already thought about, some which may not have occured to you yet...don't be concerned by this, as we will also help deliver options, and some of the answers for you to.
To future-proof the site for you we also focus in on the ways you wish to use and evolve the website over the coming years. For example, will you require a content management system or a way of securely storing customers and sales prospects details (in a manner which meets the data protection act) as the business evolves.
Add to that tools to ensure your website can be updated regularly with content such as industry and company news, new offerings and accreditations etc and together we can ensure that the website never gets cobwebs, or mothballed completely, again. We like to thing what we develop now, with a little ongoing TLC, will be good for the next 7 - 8 years, making it a very worthwhile and cost-effective investment.
Once this is completed we can draw up a plan to meet these requirements and following a check that we are all agreed on its objectives we can begin the redesign process. This ,may require keyword research to ensure the website meets your commercial needs, ongoing consultation on imagery and photography, the collaboration with you to obtain video demonstrations and video testimonials from your clients or those who use your products etc.
After a 'look' has been established it can be reviewed with you before the final site development takes place.
For sole traders who simply want someone they trust to 'get on with it' we can copy write all the content for you and offer the benefit of our experience on how to present the information, encourage potential customers to get in tpouch with you. In addition to this we can also optimise the website in your area or target areas (town, national or internationally) to bring the right type of enquiries to you.
It is a waste of money to invest in website redesign or development if it can only be viewed or successfully navigated by a proportion of your target audience. Your existing clients and potential customers could be using various competing web browsers (or versions of them) such as internet explorer versions 7, 8 or 9, Mozilla Firefox or Apple's Safari web browser. It is important to selecta web redesign company that will test and recode versions of your website to work effectivly on any of these competing browsers. Versions of your website can also be developed and tested for accessibility on mobile devices and tablets such as the I-Pad, I-phone and various smart phones. As the current and projected growth for usage and advertising investments involving these devices is extremely significant. At grabBusiness, our website redesign team will ensure your website is accessible across a wide range of browsers and devices. This prevents any narrowing of your potential sales market and avoids frustrating existing and new clients trying to access information from your website.
It is also possible that code has become 'broken,' links may no longer be working or the type of coding you had previously has become outdated and does not display all the useful tools and information it could be.
Before redesigning a website for you in order to make it more profitable we first closely examine with you exactly what you would like the website to be achieving. We help you to analyse the traffic entering the site at present, what type of key phrases you are (or are not) attracting traffic on, how this relates to what search terms are popular in your profession or industry at present and your goals for the site. Once we have reviewed and agreed realistic objectives for the web site with you, we can then determine from the data gathered whether it is relevant traffic your website is lacking (a content, online marketing and SEO issue), whether the website is poor at engaging and retaining visitors interest (has a high proportion of people leaving the website quickly without carrying out desired actions or purchases) or both. We can then form recommendations and realistic time frames in order to reach your new objectives before carryong out the redesign of your website.
In times of challenging economic climates, many businesses choose to grow and increase turnover through buying other companies in similar fields. We can work with you to incorporate those businesses client base into your own. This can be achieved through careful redesign and rebranding of the website belonging to the company you are taking over. We appreciate you may wish to preserve the identity, good will and heritage of the company you are taking over and so rebranding recommendations can be made to incorporate your group identity whilst still retaining a recognisable presence to clients of the company, business or practice you have bought or merged with. We can also rebrand and redesign your existing group website, equipping you with CMS tools to be able to add and amend information simply and quickly during a period of inevitable change and development.
Our developers, redesigners and content creation team can also, through one dedicated point of contact, work with you to ensure consistent brand messages, social media marketing, online news and press releases are formed consistently for your growing business needs. New geographical areas of commercial interest to you, or certain types of potential clients (based on search term analysis) can be targeted to fit with your longer term strategic plans for your business.
If your website has been attracting little or no traffic and you have become aware of the amount of potential business that is passing you by, or a number of your competitors who seem to be getting a much greater share from their online marketing then it is time you spoke with us.
Rather than claiming to be 'experts' we simply put to work our knowledge of our profession gained by our people who have well over a decades experience each in their field. We have seen updates, algorithm changes, ethical methods and others come and go. The one thing which remains consistent is for our clients to not only get improved levels of traffic for their websites, but to attract visitors who feel you are a more relevant option than your competitors when they click through to your website in the first place, are engaged and more likely to carry out the actions you wish them to once they arrive (buy, contact you etc)
We achieve this not only through established methods such as link building and onsite meta data and content enhancements but also by paying careful attention to the experience your visitors get when they land on your web site or landing page. Simple and effective video messages, personalised email follow-up, branded information or items triggered to visitors completing certain actions can all be established and video and written reviews can all be highly effective at grabbing web site visitors attention.
If you are running a local business, then we have a range of localised optimisation techniques which have proven successful many times - not only in attracting business in your established regions but also in allowing you to test and branch out into other geographical areas you have wanted to reach for some time. Of course the same can be said of optimising new service or product pages you may wish to test in the local or wider area.
To compliment this SEO work, creating a professional website redesign which you can be proud to show off, promote and network with is as much a priority to us as it is to you.
For more information on any of our website redesign services please contact grabBusiness on 0121 353 5998 or email us on email@example.com